Robotics companies in social media (figures from 25 companies)

As a loyal and grateful subscriber to a wide variety of channels and a "numbers person," I think a presentation of subscriber numbers or followers on YouTube and LinkedIn is interesting and informative. First of all: The table is not complete and contains systematic weaknesses. A pure cobot provider generally attracts less interest than a more broadly positioned robotics group that also offers heavyweights. The latter, in turn, may find fewer takers than an even broader robotics and automation group. The number of followers among the "big players" should also be greater simply because they have more employees/partners who (should) follow them. In addition, it plays a role whether a company only appears globally or instead locally with its national subsidiaries. Therefore, the table is not to be understood as a "hit list" or ranking, which is why the companies are sorted alphabetically. Nevertheless, the following of Kuka or ABB (LinkedIn) is impressive and has certainly been worked hard for accordingly. Despite these limitations, the following info can obviously be derived:
1. LinkedIn is far more popular than YouTube.
2. Conversely, however, the individual LinkedIn user is also likely to be showered with news. In my opinion, this in turn increases the value of YouTube. (The permanent wiping away of news is known from Instagram.)
3. Chinese companies such as Siasun, Han's Robot or Aubo have practically no users. This means for European companies that want to enter the important Chinese market that they need the channels there. YouTube and LinkedIn are no help.
4. In general, the question arises as to how great the customer's identification is with the purchased product/brand. The follower numbers often seem to be below the customer numbers. The interpretation "it is bought and good is", is obvious. However, this also means that customers make only limited use of the opportunity for further education - even if it is only "what's new".

Mentally, the numbers should be supplemented by the followers of the employees. Omron employee Ulrich Möller, who is extremely active on LinkedIn, YouTube and elsewhere, has 20,000 followers on Linkedin.

Vowever, are we networking? LinkedIn
-> To the Cobot group on LinkedIn(Link)

On my own account/advertisement
The author of this blog is significantly involved in the AI/robotics project Boost-Bot project. He advises robotics companies on market/ business development and financing issues (especially in bank meetings he can score points as a "neutral" third party due to his market knowledge). He is also available to potential users for a walk-through of your production/manufacturing or by phone based on photos/descriptions at a fixed price(detail) to then make concrete proposals for the use of cobots and other robots incl. funding opportunities. Both SMEs and large companies are visited. Among other things in Bavaria a 50% investment promotion is conceivable. The standard book about cobots also comes from him. In addition, he is very familiar with the KfW-Corona programs (incl. exemptions).