Page statistics 2021 of the MRK-Blog.de
At the turn of the year, after a long time, I analyzed the user behavior of Cobot friends in more detail. This is also against the background of presenting the blog as an attractive advertising space.
In the entire year 2021, the number of visitors (not page views!) increased by 10% to just under 160,000. The increase was thus below the sales development of the cobots. The reason for this is probably that the blog already had a high level of acceptance within the industry. (This makes it especially interesting for job advertisements.) At the same time, I could have definitely written a few more articles. Also, as of spring 2021, I no longer served Facebook. This shows: Only a large part of the fixed readers comes by itself, a smaller part, on the other hand, has to be picked up again and again.
Strong reach with target customers
When asked where the readers come from, there were two surprises: Google brought 10x as many readers as LinkedIn and Xing combined. The high Google numbers also show at the same time that many potential robotics customers read the blog. What is striking here is that the blog is read far more from Monday to Thursday than on Friday. On weekends, the numbers are halved or - in good weather - even quartered. Indications such as frequent clicking on the author's page (industry representatives do this once) and also the number of average page views per session of almost 3.5 also speak in favor of many users as customers. Regular readers, i.e. those from the industry, are only ever likely to read one or two current articles. They already know the rest.
In any case, the strong reach in combination with the good search engine listing should also predestine the blog for product ads.
Xing is not to be underestimated
In terms of design, I don't like Xing at all. I miss innovations there and have therefore hardly posted on Xing in 2021. I was very active on LinkedIn, however. The surprise was all the greater: only about 3 times as many users came from LinkedIn as from Xing. Xing, the "home" of SMEs, is now being used regularly again. Among other things, with its own Cobot group.
Lepreferences
News from the industry, and exclusive ones at that, are in particularly high demand. Articles about Franka quickly reach 4-digit readership figures. Articles about startups are read less. This also applies to special technical solutions. Of course, Google is missing as a supporter here. No-Touch-Robotics from Switzerland was presented here last. Unfortunately, it is not searched for. Nevertheless, click numbers are not everything. The goal of the blog was and is to support startups. The article "Is Frank Thelen a housewife?" was again very successful. After the investor is just searched.
On the other hand, reports about welding are always a safe bet on the product side. The article published a year ago about the Demmeler welding cell caused a "boom" then and is still being called up now.
Employees in the robotics industry, on the other hand, are in high demand for all exclusive reports. The most recent examples were Doosan and, in the fall, AgileRobots.
Successful launches through the blog
The blog is mostly bilingual. Mostly because only 200,000 words can be translated in the database at any one time. (Any number would be much more expensive.) When interesting topics are to be presented internationally, old translations are deleted and there is enough capacity for the new post. An example of this is the one about the special 3D protective skin from Oechsler. This appeared in German and English and was presented on LinkedIn in the large robotics group. The result was a successful worldwide introduction within a short time.